Mitt Romney's Ad is obviously your typical Presidential campaign that goes over the ideal issues that needed to be handled in that time. It covers the appeal to pathos as he is going over the problems that we as Americans faced then, such as the Jihadi constant attacking, appealing to fear among anything with that remark, and referring to our competitive emotion and our patriotism when our skills were compared to other Asian countries, especially when he stated that they're our rivals and he appealed to us as a whole such as taxes. He appealed to us as a whole by implying we needed to change the taxes and take some money from the government "as they are being overfed."
The shots of the campaign ad also made Romney more appealing in his ads as he has his shots from his magazine pictures, his appealing debate shots and questioning shots where the lighting matches the kind of feeling of where he's the right way in America. He's utilizing patriotic, dramatic music with colors usually seen on the American Flag.
The most compelling symbols are usually seen by the fact he always wears his suit trying to show he is always keeping a professional profile. Another symbol is the fact he's keeping that simplistic smile or a serious persona showing he's able to be professional and a normal, nice guy.
The shots of the campaign ad also made Romney more appealing in his ads as he has his shots from his magazine pictures, his appealing debate shots and questioning shots where the lighting matches the kind of feeling of where he's the right way in America. He's utilizing patriotic, dramatic music with colors usually seen on the American Flag.
The most compelling symbols are usually seen by the fact he always wears his suit trying to show he is always keeping a professional profile. Another symbol is the fact he's keeping that simplistic smile or a serious persona showing he's able to be professional and a normal, nice guy.